Hello, guys! I'm sorry that I didn't explain very well about the article last night.
The article is a book review, and some examples (A&F, Starbucks, HBO...) mentioned in the article are from the book "Niche: Why the market no longer favours the mainstream".
I read the book couple weeks ago but I kinda forgot about the content so couldn't explain why those examples are regarded "niche market" in the article.
I reread the book today and want to share the content of the book with you. Please give me ten mins to explain more about the article~~thx!
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can't wait to hear it.